After announcing the deal in December 2009, the integration has now gone live. The results will show live updates from MySpace users including news, photos, music and blog posts that people had selected to make public, ranking the results by the most relevant.
Mike Jones, the recently promoted co-president of MySpace, said on the company’s blog: “This partnership increases our users’ ability to share and showcase content across the open Web and gives people outside the MySpace network even more ways to discover new content“Beginning today, when you search for anything on Google, as part of your search results you will see live updates from MySpace users, including news, photos, and blog posts that they have chosen to publicly publish. Further, all of these updates will be ranked to reflect the freshest, most relevant results, making it easier to find the latest information on anything you're searching for on Google, including the music and artists you enjoy most.”
Google has already integrated real-time updates from Twitter and is working on the best way to deliver these results in order to enrich the search experience.
Last year, the increasing popularity of Twitter, started to make the search engine seem slow and unable to serve the latest updates on fast-moving stories in real-time. During last summer's protests in Iran, for example, a Google search on the country delivered Iran’s Wikipedia entry or a recent news article about the clashes. However, a search on Twitter showed the latest news from the people on the streets of Tehran as events unfolded.
This led to both Google and Microsoft’s Bing, partnering with Twitter, MySpace and Facebook, in order to make their searches more relevant and faster
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